Edited By Wolfgang Georg Arlt
Chinese Tourism in Spain: Background and Perspectives. Daniel Tomas Gaimundiz
Chinese Tourism in Spain: Background and Perspectives Daniel Tomas Gaimundiz 1 Evolution of the Tourist Flow 1.1 Background of China’s Outbound Tourism to Spain Since Chinese leisure tourism to Spain is a recent trend, when analysing the background of this increasingly important tourist flow it is necessary to look to the historic migration flows between China and Spain. The presence of Chinese migrants in Spain dates back to the time of the II Republic (1931-1939), when the first traders and small vendors established some cross-border business with the Iberian Peninsula and other South- European countries. Later on, due to the war and unstable context at that time, this incipient migration flow was suddenly stopped, not being restarted until the late sixties, in parallel to the outbound tourism boom in Spain. With the post-war economic recovery in Europe and the rise of the middle class purchasing power, some Chinese migrants (mainly coming from Chinese overseas diasporas) started to open Chinese restaurants in the Spanish coastal areas, importing a business model that already succeeded in Western Europe’s big cities. Although this migration flow was mostly made up of previously established Chinese citizens in Europe, when some of them consolidated and began to diversify their activities there were newcomers that started to move directly from Mainland China (Beltrán, 2010). During the first decade of the Twenty-first Century, along with the rise of Chinese outbound travel, a third big wave of Chinese migrants coming to Spain has been witnessed, not just as small...
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