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COTRI Yearbook 2012

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Edited By Wolfgang Georg Arlt

China is developing into the biggest international tourism source market in the world. China Outbound Tourism Research Institute (COTRI) presents in the 2012 edition of its yearbook articles from international tourism scientists and practitioners working with the Chinese outbound market. As Chinese are travelling to varying destinations, the Yearbook 2012 covers a number of different geographical regions, from France, Spain, Switzerland and Germany in Europe to East Africa and Taiwan. Important Chinese visitor activities and segments are analysed, including the shopping behaviour of package and self-organised travellers and geographical distribution pattern of first-time and regular visitors. The book deals with the importance of Chinese visitors in several destinations and with successful forms of marketing both from governments and from the private sector – including social media marketing. COTRI Yearbook 2012 offers research results with a strong focus on practical application. Therefore, it is an important source of information for students and researchers as well as for practitioners all over the world.

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The Chinese Economic Expansion: Opportunities and Threats from a Swiss Perspective with Special Focus on the Tourism and Leisure Industry. Julie Cartwright

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50 Daniel Tomas Gaimundiz References Beltran, Joaquín (2010): “Comunidades Asiáticas en España. Movilidad transnacional en un territorio de frontera”. Revista CIDOB d’Afers Internacionals, No. 92 (pp. 15-37) ETC (ed.) (2011) ETC Market Insights: China; Brussels: ETC Executive Unit Euromonitor International (ed.) (2010) Tourism Flows Outbound – China; London: Euromonitor Fuster Lareu, Joan (2004) “Las puertas de la Gran Muralla se abren al turismo” in Revista Hosteltur; No. 123 (pp. 6-42) Available at www.hosteltur.com Laso, Gregorio y JUSTO, Pierre (2009): “La imagen de España en China” in Boletin económico del ICE; No. 2972 (pp. 95-110) Noya, Javier (Dir.) (2007) La imagen de España en China; Madrid: Real Instituto Elcano de Estudios Estratégicos Ruiz de Lera, Enrique (2011) “Turespaña, una estrategia para Asia” in II International Congress on Asian Tourism: the impact of Asian Tourism in Europe. Barcelona: Casa Asia [online] http://www.casaasia.es/congresoturismo/ppt/Enrique-Ruiz-de-Lera [Accessed 14-01- 2012 The Chinese Economic Expansion: Opportunities and Threats from a Swiss Perspective with Special Focus on the Tourism and Leisure Industry Julie Cartwright Advisors: Dr. Peter Tromm; Josef Mondl, DBA, MDM Originally written as Bachelor Thesis for HTW Chur, University of Applied Sciences Abstract Due to China’s great performance in recent decades, discussion about Chinese economic expansion and its influence on the world’s economy is one of the most frequented topics. Chinese social changes due to this economic growth include a substantial increase in Chinese outbound tourism. As part of a bachelor thesis written at the HTW Chur, three individual...

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