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COTRI Yearbook 2012

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Edited By Wolfgang Georg Arlt

China is developing into the biggest international tourism source market in the world. China Outbound Tourism Research Institute (COTRI) presents in the 2012 edition of its yearbook articles from international tourism scientists and practitioners working with the Chinese outbound market. As Chinese are travelling to varying destinations, the Yearbook 2012 covers a number of different geographical regions, from France, Spain, Switzerland and Germany in Europe to East Africa and Taiwan. Important Chinese visitor activities and segments are analysed, including the shopping behaviour of package and self-organised travellers and geographical distribution pattern of first-time and regular visitors. The book deals with the importance of Chinese visitors in several destinations and with successful forms of marketing both from governments and from the private sector – including social media marketing. COTRI Yearbook 2012 offers research results with a strong focus on practical application. Therefore, it is an important source of information for students and researchers as well as for practitioners all over the world.

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Tourism between Mainland China and Taiwan – A Political Perspective. Jane Jingxian Zhang Rice

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86 Sandra Rwese “Standard Writer” (2012) “Kenya Bets Large on Local Tourists to Boost Earnings”; 4th January 2012: Standard Media Group [online] http://www.standardmedia.co.ke/archives/business/InsidePage.php?id=2000049444&cid =14&story= Kenya Bets Large on Local Tourists to Boost Earnings [Accessed 09-01- 2012] Walsh, Lynne (2011) “Eurozone: Into the Abyss?” on Socialist Alternative; 1st December 2011; Seattle, Washington [online] http://www.socialistalternative.org/news/article12.php?id=1737 [Accessed 09-01- 2012] Tourism between Mainland China and Taiwan – A Political Perspective Jane Jingxian Zhang Rice This study is an examination of tourism development between Mainland China and Taiwan, a case of tourism between the so called “partitioned states”. The process of tourism development between these two political units has been reasonably distinct from those between normal states. It is found that while both Mainland China and Taiwan have reaped some tangible economic benefits from developing travel and tourism across the Taiwan Strait, remaining obstructions derived from political disputes still hinder the further economic growth and social integration of both sides. To pave the road for healthy tourism development between the two units, more measures have to be undertaken to remove those barriers. 1 Background After the Second World War, the world has witnessed dramatic changes in political geography and international relations, many new political units have separated from larger political units. Despite the often unsettled political climate which surrounds many of the partitioned states, there is often considerable travel between them. As the matter of fact, tourist movement has been integrated as a part of the partitioned states...

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