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Linguistic Landscapes, Multilingualism and Social Change

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Edited By Christine Hélot, Monica Barni, Rudi Janssens and Carla Bagna

The study of linguistic landscapes, the analysis and interpretation of the relationships between languages and spaces, is a blooming field in current sociolinguistics. In all their diversity, linguistic landscapes can be seen as the linguistic mirror of the dynamics of our globalised society. This book offers a selection of the best presentations given at the 3 rd International Linguistic Landscape Workshop, which took place at the University of Strasbourg in May 2010. The various contributions offer new perspectives on the mapping of multilingualism in different social contexts, and analyse how the linguistic landscape reflects social change. The book includes chapters in French and in English and provides a wide array of case studies dealing with language policy, political activism, art, advertising, religion, literacy, education and migration.

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LINGUISTIC LANDSCAPES AS LANGUAGE OF DISSENT

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ELANA SHOHAMY/SHOSHI WAKSMAN Talking back to the Tel Aviv Centennial: LL responses to top-down agendas Summary The chapter focuses on various types of contesting voices in reaction to the narrative of the city of Tel Aviv as it was presented during the city’s centennial (Waksman and Shohamy, 2010). The data consists of diverse types of LL sources such as photos, art exhibitions, oral narratives, architectural designs, flyers and graffiti stencils as well as interviews with city’s activists. Based on the data analysis, a few patterns of urban marginalization emerged: exclusion and marginalization of neighborhoods of the city from the imagery and the landscape; overlooking the Arabic language and the discourse of the residents of Jaffa and erasing of past histories of the city from the public memory. We also concluded that activist groups make use of LL de- vices in ways which are multimodal, transient and dynamic mostly because of the short'shelf life' of bottom-up LL writings in the public scenery as these devices are more visible, salient and thus call for more public awareness and attention. Résumé Ce chapitre analyse les différentes modalités et expressions de contestation face à l’histoire de Tel Aviv telle qu’elle fut présentée durant les célébrations du centenaire de la ville (Waksman and Shohamy, 2010). Les données regroupent différentes sources permettant d’analyser le paysage linguistique, des photos, des expositions d’art, des discours oraux personnels, des dé- tails architecturaux, des pamphlets et des graffiti réalisés...

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