Health-Food Retail and Mixed-Use Development- Mobility-related Analysis of Grocery-Shopping Behavior in Irvine, California
5.1 Research design: case study In order to address the research question and test the hypotheses, a case study design has been chosen to thoroughly analyze different aspects of one case. According to YIN (2009, p. 48), the case investigated here can be treated as a critical case, as it is very likely that there is no other MXD that contains a health food store – thus a single case study is sufficient for the present research. Furthermore, the case consists of occasional and regular users of the analyzed store and consequently it can also be viewed as an embedded case study de- sign (YIN 2009, pp. 50-53). Figure 5.1: Methodological schedule (source: own design) To ensure reliability, several sources and methods have been applied to this single case (YIN 2009, pp. 114-118). Accordingly, the research design is composed of a combination of quantitative and qualitative methods outlined below (cf. Figure 5.1). 52 5 Methodology The following will describe how the site was selected and how the main re- search instrument, the questionnaire, was developed and the survey conducted. Next, additional qualitative methods will be described and it will be shown how the data has been prepared and analyzed by means of mapping and statistically testing as well as qualitative analyses. 5.2 Site selection As the place to conduct the study, the City of Irvine in Southern California was selected. California’s SB 375 was the point of departure in this study (cf. Chap- ter 2.2). Consequently, this research took place in...
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.