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«Back in the West»

Changing Lifestyles in Transforming Societies


Edited By Airi-Alina Allaste

This book examines the changing lifestyles in transforming societies, focusing on the interplay of lifestyle choices, social status and the society as a whole. When individuals choose their careers, mates or networks to belong to and to identify with, they are influenced by rapid technological developments, economic uncertainty and other ongoing changes in society. On the other hand, by their choices they also construct new social realities. The book addresses lifestyles and social change in connection with a wide range of issues: belonging to different movements and networks; changes in gender order, work and partner choices; changes in home cultures and ways of residing; emerging translocal belonging and cross cultural relationships; consumption choices and construction of identities. The first part of the book gives the wider context within a longer perspective and the second part is focused on specific cases of lifestyle choices.


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This book has been published with the support of research grant SF0130111s08 of the Estonia Governmental Scientific Research Support Scheme ‘Changes in the attitudes and lifestyles of Estonian population in 1985-2013: horizontal stratification’. The lifestyle choices and the manifestation of lifestyles are ana- lysed through the processes taken place in different fields of practice as well as in the interactions of social space and time. The analyses of longer trends are based on the data of population surveys conducted since 1985. Particular aspects of lifestyles have been analysed using qualitative methods and in-depth analy- ses. Chapters of this book have been discussed jointly in regular seminars where authors have been participating. In addition to authors, many people we would like to acknowledge have contributed to the book. The chapters of the book were reviewed by Aet Annist, Laura Assmuth, Jakob Demant, Rachel Herring, Mervi Ilmonen, Johanna Lilius, Raili Marling, Irina Novikova, Andu Rämmer and Andra Siibak. We are also grateful to Aino Ugaste, Gertrud Kasemaa, Mare Müürsepp and Erle Rikmann for their valuable suggestions at seminars as well as to Daniel Warren for proof- reading and Aivar Joorik for the lay-out of the book. We are grateful to all of them for their contribution. Last but not least, we would also like to give thanks to all people who have participated in various quantitative and qualitative stud- ies, which constitute the empirical bases for the chapters of this book. Airi-Alina Allaste

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