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«Back in the West»

Changing Lifestyles in Transforming Societies


Edited By Airi-Alina Allaste

This book examines the changing lifestyles in transforming societies, focusing on the interplay of lifestyle choices, social status and the society as a whole. When individuals choose their careers, mates or networks to belong to and to identify with, they are influenced by rapid technological developments, economic uncertainty and other ongoing changes in society. On the other hand, by their choices they also construct new social realities. The book addresses lifestyles and social change in connection with a wide range of issues: belonging to different movements and networks; changes in gender order, work and partner choices; changes in home cultures and ways of residing; emerging translocal belonging and cross cultural relationships; consumption choices and construction of identities. The first part of the book gives the wider context within a longer perspective and the second part is focused on specific cases of lifestyle choices.


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How does online experience inform our sense of self? NSFW blogger identity narratives: Katrin Tiidenberg


How does online experience inform our sense of self? NSFW blogger identity narratives Katrin Tiidenberg Introduction ‘Nowadays, one of the most exciting social, as well as romantic, sites to visit is cyberspace,’ Ben-Ze’ev (2004) writes in his book ‘Love Online’. Based on in- depth interviews with witty, creative professionals (and not at all the furry- palmed and beady-eyed sex addicts stereotypically depicted as internet porn and erotica producers/ prosumers (Bruns 2006)), who emerged from behind NSFW28 blogs, this chapter will illustrate the participants’ narrative identities and their formation. I will outline how the bloggers’ identity work constructs them as dif- ferent from others, as responsible (or not) agents, and which events are con- structed as formative or transformative in past time and space. This chapter will contribute to understanding internet as a social space for identity work and so- cial reality construction, and belonging to online communities as a lifestyle choice. Many of the former socialist countries are doing extremely well in terms of internet penetration, and the general population’s internet agility. According to the data from Statistics Estonia, 90% of all Estonian households with children had a broadband connection in the first quarter of 2012. Estonia is also the first in the world in terms of digital freedom according to Freedom House’s ‘Free- dom on the Net 2012’ report. Banking, tax paying and voting have moved online (71% of users in Estonia had completed tax returns online and 62% gotten digi- tal prescriptions, 2012, Statistics Estonia) and various...

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