CHAPTER NINE. ORGANIZATIONAL CULTURE
CHAPTER NINE ORGANIZATIONAL CULTURE 220 Chapter Nine Key terms and definitions Theory Practical tips A selection of theories and beliefs The cultural pyramid Intercultural management Case Studies Culture as an instrument Organizational bingo Snail Mother, wife and daughter Insurance for the Arabs Tech4Biz Organizational culture: Crossword Supplementary reading Organizational Culture “As the soil, however rich it may be, cannot be productive without cultivation, so the mind, without culture, can never produce good fruit.” Lucius Annaeus Seneca Key terms and definitions Organizational culture is an invaluable organizational resource and it can constitute an important source of competitive advantage. In service industries, such as restaurants, hotels or airlines, politeness, courtesy and the spontaneous readiness to help customers are the decisive factor of their success. In high-tech companies innovativeness is important and in professional organizations, such as hospitals or law firms, it is the unconditional observance of the “rules of the art.” We associate these characteristics with the organizational culture. However, this is a resource that is not only difficult to define, but it is also difficult to characterize. For example, it is difficult to make an unambiguous assessment to what extent given behaviors of organizational members are the result of the culture and to what extent they are the result of observing the formal regulations. There is an ongoing dispute among specialists over the extent to which culture is a natural effect of the evolution of human societies and to what extent it can be “designed” and “constructed” in the management process....
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