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Communication in Global Corporations

Successful Project Management via Email


Justyna Alnajjar

This volume investigates the issues of specialist email discourse conducted in Business English as a lingua franca (BELF) by specialists working in international teams within the field of project management. It discusses aspects of team language and team culture in professional international environments taking into consideration the tenets of anthropocentric linguistics. The research project, the results of which are presented in this book, was carried out on the basis of authentic business emails received from a global company. The results of the research project are divided into two parts: the first part focuses on conventions applied by project team members, whereas the second part is devoted to the illocutionary acts relevant to communication during the execution of global projects.


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Aim(s) of the Book


The aim of this book is to make an attempt to characterise the communication in global companies, in particular discourse conducted in international project teams, and to define the communicative properties of members of global project teams. In other words, in this volume I research communication within project teams of transnational corporations from a linguistic point of view, i.e. I analyse linguistic and cultural aspects of specialist intercultural and interlingual communication conducted by members of global project teams. I undertake the analysis on the basis of email communication conducted by the members of a particular project team formed in a real global corporation. Unfortunately, the findings presented in this book had to be limited to a particular line of business and one company. However, it should be understood that gaining access to authentic records of communication in a transnational company is not an easy task (see Section 4.1.). Even though the results presented in this book may not have a direct application within all companies, I trust that they remain important for every global company (see also Kalle, 2006: 20–21) and for didactic purposes. Before I reach the primary goal of this volume, I will first try to answer the following fundamental research questions, which may be referred to as the secondary aims: (1) What does communication consist of? (2) What (obligatory) communicative tasks do project team members perform? (3) What technical solutions do they apply in order to carry out communicative tasks? (4) What (specialist) languages are used...

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