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Communication in Global Corporations

Successful Project Management via Email

Series:

Justyna Alnajjar

This volume investigates the issues of specialist email discourse conducted in Business English as a lingua franca (BELF) by specialists working in international teams within the field of project management. It discusses aspects of team language and team culture in professional international environments taking into consideration the tenets of anthropocentric linguistics. The research project, the results of which are presented in this book, was carried out on the basis of authentic business emails received from a global company. The results of the research project are divided into two parts: the first part focuses on conventions applied by project team members, whereas the second part is devoted to the illocutionary acts relevant to communication during the execution of global projects.

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An Overview of the Book’s Contents

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This book is theory-based and practice-driven, consisting of three parts. The first (theoretical) part contains Chapters 1, 2 and 3. The second (empirical) part includes Chapters 4 and 5. The final chapter (Chapter 6) is the last part of the book and presents the concluding remarks.The book finishes with a bibliography of around 300 entries (Chapter 7). The structure of the book is depicted en bloc in Figure 1: Introduction 19 Introduction ▪ Frameworks; ▪ Aim(s) of the book; ▪ An overview of the book’s content Theoretical part (1) Chapter 1: Model of specialist communication. Anthropocentric approach Origins and main tenets of anthropocentric linguistics; Definitions of the key terms: language/languages, knowledge/knowledges, culture/cultures, human communication; Model and characteristics of specialist intercultural and interlingual communication. Chapter 2: Communication in global corporations a) organisational issues: arenas, staffing policies, directions, patterns, and communication networks; b) linguistic issues: Business English as a lingua franca, multinational professionals, communities of practice, third culture. Chapter 3: Communication in global virtual teams Basic terminology of project management: project success, project manager, project team, global virtual team; Communication tools for global virtual teams (electronic and Web 2.0); Communication in global virtual teams: project management, team language, team culture. Part three (3) Conclusions; Research perspective. Empirical part (2) Chapter 4: Email communication in global virtual teams—linguistic considerations Characteristics of data and data donor; Specialist emails and specialist email discourse; Applied research methods; Data analysis and results; Plane of text and discourse patterns (initiating and closing specialist email discourse, addressing, allocating, and titling...

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