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Innovation Behavior of Older Consumers

An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership

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Armin Tank

This book picks up two mega trends: On the one hand population figures demonstrate the structural transition of the majority of western industrial nations. This demographic change has manifold consequences, especially on companies and their clients. On the other hand most of the markets are characterized by increasingly shorter product life cycles and global competition. The commercialization of innovations represents one possibility to remain competitive in this environment. The author connects important aspects of these two subject matters and identifies existing differences in the consumer behavior of older and younger individuals regarding innovative consumer electronic devices – a product category that is characterized by an exceptionally high pace of innovation.

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Innovation Behavior of Older Consumers Marktorientierte Unternehmensführung Herausgegeben von Hermann Freter Band 36 Armin Tank Innovation Behavior of Older Consumers An Empirical Analysis of Older and Younger Consumers' Determinants of Consumer Electronic Products Ownership Bibliographic Information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available in the internet at http://dnb.d-nb.de. Zugl.: Siegen, Univ., Diss., 2013 D 467 ISSN 0178-8183 ISBN 978-3-631-64149-1 (Print) E-ISBN 978-3-653-03180-5 (E-Book) DOI 10.3726/978-3-653-03180-5 © Peter Lang GmbH International Academic Publishers Frankfurt am Main 2014 All rights reserved. PL Academic Research is an Imprint of Peter Lang GmbH. Peter Lang – Frankfurt am Main · Bern · Bruxelles · New York · Oxford · Warszawa · Wien All parts of this publication are protected by copyright. Any utilisation outside the strict limits of the copyright law, without the permission of the publisher, is forbidden and liable to prosecution. This applies in particular to reproductions, translations, microfilming, and storage and processing in electronic retrieval systems. This book is part of the Peter Lang Edition list and was peer reviewed prior to publication. www.peterlang.com Für meine Eltern und meine Geschwister I would like to dedicate this doctoral dissertation to my parents, my sister and brother

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