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Innovation Behavior of Older Consumers

An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership


Armin Tank

This book picks up two mega trends: On the one hand population figures demonstrate the structural transition of the majority of western industrial nations. This demographic change has manifold consequences, especially on companies and their clients. On the other hand most of the markets are characterized by increasingly shorter product life cycles and global competition. The commercialization of innovations represents one possibility to remain competitive in this environment. The author connects important aspects of these two subject matters and identifies existing differences in the consumer behavior of older and younger individuals regarding innovative consumer electronic devices – a product category that is characterized by an exceptionally high pace of innovation.


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ANCOVA Analysis of covariance ANOVA Analysis of variance CEP Consumer electronic products CEP_i Innovative CEP CEPO CEP ownership CEPO _i Innovative CEPO CEPO_ni Non-innovative CEPO CEPO_w Weighted CEPO CFA Confirmatory factor analysis Ch. Chapter CLV Centered leverage values Diss. Dissertation DV Dependent variable DVD Digital versatile disc DVR Digital video recorder ed. Edition Ed. Editor EFA Exploratory factor analysis EVS German income and expense study (Einkommens- und Verbrauchsstichprobe) FA Factor analysis FMCG Fast moving consumer goods G Group GLM General linear model H Hypothesis hp Help potential / contact quality ibid. Ibidem XXIV imp Imputation IV Independent Variable KMO Kaiser-Meyer-Olkin Misc. Miscellaneous MSA Measure of sampling adequacy n.a. Not applicable OECD Organisation for Economic Co-operation and Development p. Page PAF Principal axis factoring PC Personal computer PCA Principal component analysis pp Percentage points pp. Pages pt. Point RQ Research question SD Standard deviation sdr_abs Absolute studentized deleted residuals SE Standard error SEM Structural equation model si Social integration / contact frequency SME Small and medium enterprises TAM Technology acceptance models VCR Video cassette recorder VIF Variance inflation factor vs. Versus WLS Weighted least-square WOM Word-of-mouth wtr Wrong tendency of relationship XXV ZPRED Standardized predicted values ZRESID Standardized residuals

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