Show Less

Innovation Behavior of Older Consumers

An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership

Series:

Armin Tank

This book picks up two mega trends: On the one hand population figures demonstrate the structural transition of the majority of western industrial nations. This demographic change has manifold consequences, especially on companies and their clients. On the other hand most of the markets are characterized by increasingly shorter product life cycles and global competition. The commercialization of innovations represents one possibility to remain competitive in this environment. The author connects important aspects of these two subject matters and identifies existing differences in the consumer behavior of older and younger individuals regarding innovative consumer electronic devices – a product category that is characterized by an exceptionally high pace of innovation.

Prices

Show Summary Details
Restricted access

Appendix

Extract

Appendix 1: Age structure of Germany ............................................................ 284 Appendix 2: Age structure of Japan.................................................................. 285 Appendix 3: Age structure of Afghanistan ....................................................... 286 Appendix 4: Survey questionnaire (in German) ............................................... 287 Appendix 5: Correlation matrix of the scale items ........................................... 294 Appendix 6: Descriptive statistics of the final scales (per age group).............. 295 Appendix 7: Results of the univariate and multivariate outlier analysis .......... 296 284 Appendix 1: Age structure of Germany (Source: U.S. Census Bureau (2011b), online.) 285 Appendix 2: Age structure of Japan (Source: U.S. Census Bureau (2011b), online.) 286 Appendix 3: Age structure of Afghanistan (Source: U.S. Census Bureau (2011b), online.) 287 Appendix 4: Survey questionnaire (in German) 288 289 290 291 292 293 294 Appendix 5: Correlation matrix of the scale items re l_ te ch re l_ fu nc t re l_ co pe r cx _ un d_ r cx _ us e_ r cx _ co nf cx _ ch oi ce cx _ si m cx _ is in f pe rf_ ex pe c pe rf_ tro ub fin _ w or th fin _ pr ic e fin _ ob s ps y_ de ta il ps y_ in fo ps y_ w ro ng ps y_ op er a pr es _ un pr og pr es _ pr es t s_ ef f_ bu y s_ ef f_ op er in t_ ce re l_ te ch 1, 00 0 0. 50 8* * 0. 21 4* * re l_ fu nc t 0. 50 8* * 1, 00 0 0. 18 3* * re l_ co pe...

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.