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Information Seeking Stopping Behavior in Online Scenarios

The Impact of Task, Technology and Individual Characteristics

Series:

Erik Hemmer

The growing amount of information provided via web-based information technologies forces the users of these technologies to stop seeking for information before having acquired all available information. This stopping decision is either made actively following clear guidelines or subconsciously based on the seeker’s intuition. This book analyzes the aforementioned duality by developing and testing a multi-theoretical research model dealing with information seeking stopping behavior in online scenarios. Thus, by delivering insights into the mechanisms that influence information seeking activities, this study does not only advance theory building in the Information Systems discipline and adjacent fields but is also highly relevant for practitioners and developers of information technology.

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5.10. Main and Interaction Effects of Variables Manipulated in the Ex­ periment ................................................................................................... 135 5.11. Model R esu lts ..........................................................................................142 6.1. Assumed Impact of the Number of Testimonials on Perceived Source C redibility ................................................................................................153 B.l. Database M odel...................................................................................... 177

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