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How to Do Things with Pictures

Skill, Practice, Performance


Edited By András Benedek and Kristof Nyiri

Pictorial meaning involves not just resemblance, but also pictorial skills, pictorial acts, practices, and performance. Especially in the classroom setting, at all levels of education, it is essential to realize that teaching with pictures and learning through pictures is a practical enterprise where thinking is embedded in doing. Promoting visual learning means to be a visionary, and to take on an enormous educational challenge. But while adaptation and innovation are inevitable in a world where technological changes are rapidly and radically altering the learning environment, educational science and the everyday practice of education clearly need to retain a measure of conservatism. And any conservatism worth the name has to take account of visuality, visual thinking, and visual learning.


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Visionary Rhetoric:Teaching Imagistic Communication. Petra Aczél


86 Trischa Goodnow – James J. Kimble war to enact their role as a home front soldier, all in order to bring about a more complete world. Conclusion We should emphasize once again that narrative cognition and metaphoric cog- nition are not ordinarily linked. They can – and usually do – operate without in- fluence from each other. Our purpose in this chapter, however, has been to de- monstrate that in many WWII posters narratives and metaphors work hand in hand, providing a story line of the war’s events for their viewers even as they simplify the story by conflating complex domains, such as nations, enemies, or civilians, with domains that are more immediate, such as persons, beasts, or sol- diers. The result, we believe, is a notable use of the rhetoric of possibility, a strat- egy that many poster artists appear to have used to try to show their viewing au- diences an identity and a course of action that could potentially make their flaw- ed world more complete. While it was obviously not a perfect strategy, it was, in the end, a reminder of how deceptively complex propaganda appeals can be.27 27 Special thanks to Christopher Petruzzi, who assisted in collecting and organizing the posters for this study. Visionary Rhetoric: Teaching Imagistic Communication Petra Aczél “…rhetoric remains necessary for our social ex- istence because in our origin, humans began to speak as rude poets, bound to their bodily pas- sions. This moment in our history can never be effaced; therefore,...

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