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Foreign Investments in BRIC Countries

Empirical Evidence from Multinational Corporations

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Thomas Poplat

Investments in BRIC countries have been a main driver of the significant increase of cross-border investment activity in recent years. But investments in these emerging economies entail significant risks as institutional voids, host governments and national champions dictate the local business conditions for multinationals. This study investigates decision processes underlying cross-border investments in BRIC countries and discusses their critical success factors. The empirical results show how internal and external forces influence corporate decision-making efficiency. Moreover, the study highlights country-specific challenges for corporations which consider investing in BRIC countries.

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Index of tables

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Table 1-1: BRIC country classification by major international institutions ...... 15 Table 1-2: Composite Index of National Capabilities (percent of world total) and population .................................................................................. 47 Table 3-1: Differences between qualitative and quantitative research .............. 89 Table 3-2: Principles of qualitative research ..................................................... 90 Table 3-3: Quality factors for qualitative research designs ............................... 92 Table 3-4: Qualitative content analysis approaches ......................................... 118 Table 4-1: Initialization process influences of GasCo and TechCo ................ 170 Table 4-2: Approval process influences of GasCo and TechCo ...................... 175 Table 4-3: Implementation process influences of GasCo and TechCo ........... 180 Table 4-4: Start-up and control process influences of GasCo and TechCo ..... 184 Table 4-5: Political-economic characteristics of BRIC countries ................... 254 Table 4-6: Socio-cultural characteristics of BRIC countries ........................... 256

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