Empirical Evidence from Multinational Corporations
4 Empirical results
4.1 Firm-level cases 4.1.1 GasCo Case 126.96.36.199 Company profile GasCo is a world-leading gas supplier and engineering corporation. GasCo’s business is reported along the three strategic segments gases, engineering and logistics. The second dimension of GasCo’s matrix organization is represented by the three regional hubs of EMEA, America and Asia/Pacific. The company produces different industrial gases and provides facilities for gas applications. GasCo employs approximately 50,000 people in 100 different countries. In terms of foreign sales and employees GasCo is highly internationalized. In fiscal year 2011, revenues amounted to € 14 bil- lion thereof 90% due to customers in foreign countries. About 43,000 employees work in foreign locations outside Germany. These numbers reflect the high degree of inter- national experience which is an important factor for selecting GasCo’s investments as research objects. The strategic focus of GasCo is aligned to the three global trends energy & environ- ment, healthcare and growth markets. GasCo’s management intends to gain market leading positions in growth markets, whereby growth markets mean emerging markets like BRIC countries. Already in 2011, GasCo invested more in growth markets than in mature markets. GasCo’s main strategic segment – the gases division – has a diversi- fied customer base which supplies end-customers in chemistry, energy, manufacturing, metallurgy, glass, retail, electronic and food industries. The subsequent investment projects have been undertaken by GasCo’s gases division. GasCo’s engineering divi- sion delivered the core technology for the new plants. In the past, GasCo used a few large cross-border acquisitions to create a strong region-...
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