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Foreign Investments in BRIC Countries

Empirical Evidence from Multinational Corporations


Thomas Poplat

Investments in BRIC countries have been a main driver of the significant increase of cross-border investment activity in recent years. But investments in these emerging economies entail significant risks as institutional voids, host governments and national champions dictate the local business conditions for multinationals. This study investigates decision processes underlying cross-border investments in BRIC countries and discusses their critical success factors. The empirical results show how internal and external forces influence corporate decision-making efficiency. Moreover, the study highlights country-specific challenges for corporations which consider investing in BRIC countries.


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Appendix B: Kick-off interview questions


1. Entire process No. Questions Key area 1 a. Could you please explain your investment strategy? b. What were the main investment regions during the last five years? What are the most important investment regions in the medium and long term for your company? c. Does your company have an investment strategy for BRIC countries? If yes, could you please explain the main features of this strategy? d. Could you please provide a list of implemented and completed investments of the last three to five years? Investment strategy 2 a. Could you describe how investment decision processes are organized within your company? b. Does your company differentiate between foreign and domestic investments? If yes, what are the major process-related differences? c. How would you evaluate the degree of standardization? d. Does your company have formalized investment handbooks? If yes, who has developed them and what are the main contents? Investment decision process 3 a. How does your company coordinate investment opportunities? b. Which corporate units are usually involved in investment processes? Investment coordination 4 a. How are investments linked to the strategic planning process? b. How is the interface between investments and capital allocation designed? Strategy – capital allocation – investments 5 a. What kind of role does management accounting play in foreign investment decision processes? b. Which tasks are performed by management accountants and what are their responsibilities? Management accounting 290 Appendix B: Kick-off interview questions 2. Initialization phase No. Questions Key area 1 a. How do investment ideas or opportunities...

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