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Beyond Words

Pictures, Parables, Paradoxes

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András Benedek and Kristóf Nyíri

Human thinking depends not only on words but also on visual imagery. Visual argumentation directly exploits the logic of the pictorial, while verbal arguments, too, draw on figurative language, and thus ultimately on images. In the centuries of handwritten documents and the printed book, our educational culture has been a predominantly verbal one. Today the challenge of the pictorial is explicit and conspicuous. In the digital world, we are experiencing an unprecedented wealth of images, animations and videos. But how should visual content be combined with traditional texts? This volume strives to present a broad humanities background showing how going beyond the word was always an issue in, and by now has become an inevitable challenge to, pedagogy and philosophy.

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Contents András Benedek Preface ...........................................................................................................................9 Image, Metaphor, Symbol Philipp Stoellger Living Images and Images We Live By What Does It Mean to Become a Living Image? ....................................................17 Zoltán Kövecses Metaphor and Parable ...............................................................................................35 Mohsen Bakhtiar Metaphorical Eternity in Action The Nonlinguistic Realization of Death Metaphors in Iranian Culture .............47 Karolina Golinowska The Art of Memory Politics: Visual Learning – Visual Resisting ........................53 Text and Image Tobias Schöttler The Iconic Surplus in Visual Arguments: Where Limitations and Potentials Coincide ..........................................................63 Lieven Vandelanotte “More Than One Way at Once” Simultaneous Viewpoints in Text and Image .........................................................75 Matthew Crippen Pictures, Experiential Learning and Phenomenology ..........................................83 Zsuzsanna Kondor Do We Have a Visual Mind? ....................................................................................91 Jelena Issajeva Mental Imagery as a Sign System ............................................................................99 Contents6 Irma Puškarević – Uroš Nedeljković The Semiotics of Images: Photographic Conventions in Advertising .......................................................... 109 András G. Benedek Augmenting Conceptualization by Visual Knowledge Organization .............. 117 Images and the Challenge of the Internet Ágnes Veszelszki Emoticons vs. Reaction-Gifs Non-Verbal Communication on the Internet from the Aspects of Visuality, Verbality and Time ................................................................................ 131 Andrea Balogh – Zsolt Szántó The Changing Appearance of Text and Images on Online Interfaces ............. 147 György Molnár – Zoltán Szűts Visual Learning – Picture and Memory in Virtual Worlds ............................... 153 Visual Rhetoric Petra Aczél Ingenious Rhetoric: The Visual Secret of Rhetoricality ..................................... 165 Eszter Deli Media Argumentation: A Novel Approach to Television Rhetoric and the Power of the News ........... 177 Gabriella Németh Paradoxical Representation of Tropes in Visual Rhetoric ................................. 185 G...

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