Edited By Adela Elena Popa, Hasan Arslan, Mehmet Ali Icbay and Tomas Butvilas
Foreign inhabitants’ perceptions of Turkey: The Alanya Case
Introduction Country perception and image has been an interesting topic for researchers as rapid globalisation enables increasing interactions between people from different regions of the world. Country perception and stereotypes have been analysed since the 1930s up to now (Roth and Diamantopoulos, 2009). Research studies about percep- tions of countries and their images could be found all over the world. These deal with topics such as efforts to gain a competitive advantage in favour of one’s own country, stimulate foreign direct investment, increase tourism inflow, and lastly improve international reputation. Many countries invest in governmental depart- ments, non-governmental organisations, and universities in order to make them analyse its image and make strategic plans to improve it by advertising and lobbying operations. A country’s image has a key role in defining its position in international relations together with political, economic, and military forces. It can provide an ad- vantage in the international public arena if properly analysed and managed. In some cases, it plays a more important role than political actors in the country (Akyürek and Bilgiç, 2011). The image of a country is formed by an accumulation of typical characteristics of the country, its history, religious structure, cultural behaviours, traditions, socio-political structure, and many tangible-intangible factors (Ateşoğlu and Türker, 2013: 116). Research studies show that our decision for buying a product is influenced by the name of the country it comes from (Erickson et al., 1984). Kotler and his colleagues classify a country’s image into five...
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