Opinion Polling in Eastern and South-Eastern Europe
Edited By Klaus Bachmann and Jens Gieseke
Introduction (Klaus Bachmann and Jens Gieseke)
Klaus Bachmann and Jens Gieseke Introduction Nowadays media consumers in democratic, pluralist societies know opinion polls mainly for two reasons: they forecast elections results and provide post-election analyses, they keep them updated about the most important issues which are cur- rently being discussed in the public sphere. It is hard to imagine why someone would conduct opinion polls in a society in which censorship controls the media, in which elections do not decide about the composition of the government and in which enterprises do not need to advertise their products because they are not exposed to any competition. The People’s Republics which were established in the Soviet zone of influence during the Cold War met these conditions almost perfectly: transition of power was usually negotiated behind the curtains of the Central Committee and the Politbureau, the media were subject to preventive censorship and enterprises did not face much market competition due to central planning and government interference. Nevertheless, even under such circumstances, opinion polls were carried out, they analyzed, reported, and—in many cases—even shaped political decision- making. Many were kept confidential, some became state secrets and some were, as Hans Erxleben reports in his first-hand account about the Institut für Mein ungsforschung (Institute for Opinion Polling, IfM) destroyed together with the institution that had produced them. This, however, was rather the exception than the rule. In almost all countries which belonged to the Warsaw Pact and the COM- ECON, opinion polls were carried out from time to...
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