The Case of Norman Mailer – Mailer’s Life and Legacy
5. Mailer and Literary Tourism
91 5. Mailer and Literary Tourism 5.1 Mailer – The Generator of Cultural and Literary Tourism 5.1.1 Literary Tourism These days, the concept of literary tourism is well known, especially in the United States. Simply defined, literary tourism is a type of cultural or heritage tourism, primarily connected with authors and the settings of their works. By visiting the literary site, a visitor/tourist is able to better understand the author, his life and works more than by reading literary reviews. Some readers also visit places related to authors simply because they are inspired by the authors or their works. Literary pilgrims or literary tourists may be interested in how a place had influenced an author, or how a certain author or author’s work created a place. Today, Provincetown, Massachusetts is probably most often associated to Norman Mailer. According to Ghetau and Esanu (2001, witpress.com), working with specialised types of tourism promises an efficient approach toward the sus- tainable promotion of a destination. Literary tourism, as part of heritage tourism, is important in this respect (Perera, 2013) and recent research on literary tourism indicates a growing awareness that literature can be an important element in the structure and development of tourism, particularly in the sense that literary tourism has become a significant contributor to the local economy in many instances (Saunders, 2010 in Yiannakis & Davies, 2011: 1–2). Literature informs perceptions of visitors and their desire to visit certain places. Other literary destinations include places where a book was inspired or written,...
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