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Contextual Approaches in Communication

Edited By Corina Daba-Buzoianu, Hasan Arslan and Mehmet Ali Icbay

Contexual Approaches in Communication is a collection of papers by researchers from several different institutions on a wide range of communication issues: social responsibility, social media, cyberbullying, interpersonal communication, gender issues and the impact of Facebook, advertising, television and mobese cameras. The book addresses educators, researchers, social students and teachers and it will also be useful to all those who interact, one way or another, with both students and teachers in a communication context.
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Corporate Social Responsibility Practice Implications in New Communication Platforms

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Introduction

Nowadays, it seems rather difficult to maintain the companies through only seeking profit. As well as the profit motive, the companies also should show themselves in other fields to their target groups. One of those fields is corporate social responsibility. Bowen (1953: 6) defined social responsibility as the whole of obligations and necessities related to improving social life through deciding and determining the policies related to social values and expectations as well as their own purposes. Some of the obligations that lead companies to social responsibility applications are as follows: the increasing level of income in Turkey, the consumers who gain awareness, similarity of almost all the products and services except small differences in the markets (Ülger, 2003: 118), increasing levels of social expectations and sensitivity to environment, and the companies which desire to locate themselves next to the target groups different from their rivals (Tarhan, 2011: 540).

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