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Contextual Approaches in Communication

Edited By Corina Daba-Buzoianu, Hasan Arslan and Mehmet Ali Icbay

Contexual Approaches in Communication is a collection of papers by researchers from several different institutions on a wide range of communication issues: social responsibility, social media, cyberbullying, interpersonal communication, gender issues and the impact of Facebook, advertising, television and mobese cameras. The book addresses educators, researchers, social students and teachers and it will also be useful to all those who interact, one way or another, with both students and teachers in a communication context.
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The Role of Advertising Music in Brand Memorability

Extract



Introduction

It would not be possible to think that music, which has the ability to bring all societies together on a common ground, would not be in cooperation with the area of communication. Music, which has an important place in human communication, has influenced all societies throughout the centuries, as an artistic area that is unique to humans that is used to transmit emotions. Music, which embodies cultural and local characteristics, is a universal language that allows societies with different tongues, beliefs, and lifestyles to seize on the same language and common emotions. Due to these characteristics, it is quite natural for there to be ties between music that can find a place in the global market and the advertising sector.

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