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Contextual Approaches in Communication

Corina Daba-Buzoianu, Hasan Arslan and Mehmet Ali Icbay

Contexual Approaches in Communication is a collection of papers by researchers from several different institutions on a wide range of communication issues: social responsibility, social media, cyberbullying, interpersonal communication, gender issues and the impact of Facebook, advertising, television and mobese cameras. The book addresses educators, researchers, social students and teachers and it will also be useful to all those who interact, one way or another, with both students and teachers in a communication context.
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Contextual Approaches in Communication gathers studies addressing communication not only from different perspectives, but also referring to different contexts. Thus, the current volume acknowledges the importance that context has in communication studies, regardless of the topics or methodology. The volume brings together studies on media, new media and social media, with a focus on journalism, television and radio. Corporate social responsibility together with marketing and advertising are being addressed through field research and theoretical reflections. The volume also gathers papers on gender studies, identity and image analysis, and intercultural communication. Contextual Approaches in Communication’s papers use both quantitative and qualitative methodologies and underline the importance that context has in deciphering communication processes.

A significant number of papers address media, new media and social media, but they do not only refer to their mechanisms and structures, but also discuss consequences of their usage and lack of regulation. For instance, Emre Osman Olkun’s paper Change in the structure of media ownership in Turkey: Example of Milliyet and Vatan newspapers concludes that the Turkish press was shaped according to economic and politic conditions. Thus, the economic and political changes in Turkey can easily be observed in media ownership and implicitly in the media discourse. F. Betul Aydin and Sukuru Balci’s paper Political effect and ideology in the news discourse: an example of the 2014 local elections reveals how national newspapers protrayed politicians, by referring to the 2014 elections. Readers’ habits are being changed by new media, as is revealed...

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