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Current Approaches in Social Sciences

Edited By Rasim Yilmaz, Günther Löschnigg, Hasan Arslan and Mehmet Ali Icbay

Current Approaches in Social Sciences is a collection of research papers on a wide range of social issues written by researchers from several different institutions. The book will appeal to educators, researchers, social students and teachers of all subjects and of all levels, who wish to develop personally and professionally. It will also be useful to all those who interact, one way or another, with both students and teachers in a social context.
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Study on the Socio-Economic Profile of Organic Food Consumers in Turkey

Extract



Introduction

The main reasons of consumers to prefer organic foods are stated as health, nutritional value, freshness, savour, food safety, environment and animal protection, and supporting the local economy. In the research studies conducted, the behaviour of purchasing organic food is associated with the motive of purchasing ecological/ethical food products, the motive of purchasing good/healthy food, and the motive of purchasing heuristic/experimental food; at the same time, it is indicated that this behaviour can also be explained with the characteristics related to the nutritional value, savour, and the product (Fotopoulos & Krystallis, 2002). The greatest reason for the consumers’ tendency to purchase organic food is the perceived benefits for health and nutrition related to the organic food products. A study conducted by an American organic food retailer named Whole Foods Market reveals that the most important reasons for consumers to purchase organic food are as follows (Winter & Davis, 2006):

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