Kommentar: Verhaltenssteuerung durch Aufklärung, Anreize und „Nudging“: Prävention im Gesundheitswesen aus verhaltensökonomischer Perspektive
Compared to neoclassical economics, nudging can rather be regarded as a newfangled hype with minor importance (I.). Nevertheless, nudging encounters us in various ways (II.). This leads to the question whether we really know how to deal with disease prevention and health or medical treatments to justify nudging (III.). The paper concludes by recommending to improve the competence of the people regarding their healthcare behavior instead of focusing on nudging (IV).
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