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Kommunikative Handlungsmuster im Wandel?- ¿Convenciones comunicativas en proceso de transformación?

Chats, Foren und Dienste des Web 2.0 im deutsch-spanischen Vergleich- Estudios hispano-alemanes de chats, foros y redes sociales


Edited By Nadine Rentel, Tilman Schröder and Ramona Schröpf

Das Partizipations- und Interaktionspotenzial des Web 2.0 hat einerseits in etablierten Text- und Handlungsmustern des digitalen Raums nachhaltige Veränderungsprozesse angestoßen, andererseits die Herausbildung neuer Diskurspraxen überhaupt erst ermöglicht. Am Beispiel virtueller Formate wie Chats, Blogs, Foren und sozialen Netzwerken widmen sich die Beiträge des Bandes dem Wandel kommunikativer Handlungsschemata im Deutschen und im Spanischen.
El carácter participativo e interactivo de la web 2.0 ha modificado profundamente las formas de comunicación virtual. Al mismo tiempo, han emergido nuevas prácticas discursivas en el mundo digital. Las contribuciones del libro giran en torno al estudio de los cambios textuales en chats, blogs, foros y otros medios digitales tanto en alemán como en español.
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A new contrastive research project in German-Spanish media linguistics: Comments 2.0



Raúl Sánchez Prieto (Salamanca)

In this paper linguistic a multilingual contrastive approach to the linguistic explorarion of customer online interaction and conversations will be presented. This approach should be understood as a multidisciplinary attempt to intertwine marketing studies and web linguistics, two fields of research that do not often come into contact.

1 Economics and social media linguistics: presenting a new research project

The purpose of Comments 2.0 (2012-2014), a new research project presented here, is to provide internationally operating Spanish and European companies (particularly those active in the tourist industry) with a linguistic working tool for evaluating product and service comments of German customers (and customers of other languages and nationalities) and to determine the linguistic and argumentative structure and language use in Spanish and German customer comments on hotel accommodation in all relevant applications of the Social Web.

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