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Communication Audit in Globally Integrated R«U38»D Project Teams

A Linguistic Perspective


Justyna Alnajjar

Communication audit is a relatively new field of research, which has so far been investigated from a managerial point of view. Linguists have not yet researched it. This book summarises existing, mainly managerial, approaches to communication audits and brings to the forefront a linguistic perspective on them. It showcases that their essence is to capture and assess the actual communication behaviour of auditees. The proposed communication audit model, communication audit procedures, and linguistic form sheet can be applied and further developed by scientists interested in taking on research into communication and by practitioners who wish to conduct communication audits in practice.
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Chapter 1: An Introduction into Communication Audit


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Chapter 1:  An Introduction into Communication Audit

1.0  Opening Remarks

This introductory chapter summarises the basic information on the communication audit and recent research developments in the field, which then, in Chapters 2 and 3, will lead me to discuss the communication audit from a linguistic perspective. However, before I go on to discuss the aspects of the communication audit, I shall first try to explain, in order to better understand, the meaning of the words ‘audit’ and ‘communication’. Therefore, in Section 1.1 I give an overview of the definitions of an audit, whereas in Section 1.2 I present selected considerations of ‘communication’. Then, in Section 1.3, I discuss the definitions and summarise the characteristics of ‘communication audit’ found in relevant research literature, and I present the historical background of communication audit development.

1.1  Audit—General Considerations

I begin the discussion on the communication audit with an attempt to better understand the word ‘audit’, as the application of the word ‘audit’, in the context of the communication audit, was previously regarded as misunderstood:

[T]he term audit is a misnomer. The term implies a financial assessment, an implication that, in many cases, has served to heighten client resistance to the procedure.

(DeWine & James, 1988, p. 147)

The statement made by DeWine and James might be considered outmoded and no longer valid, formulated as it was as early as 1988. Yet nowadays,...

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