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Communication Audit in Globally Integrated R«U38»D Project Teams

A Linguistic Perspective


Justyna Alnajjar

Communication audit is a relatively new field of research, which has so far been investigated from a managerial point of view. Linguists have not yet researched it. This book summarises existing, mainly managerial, approaches to communication audits and brings to the forefront a linguistic perspective on them. It showcases that their essence is to capture and assess the actual communication behaviour of auditees. The proposed communication audit model, communication audit procedures, and linguistic form sheet can be applied and further developed by scientists interested in taking on research into communication and by practitioners who wish to conduct communication audits in practice.
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Chapter 2: Criticism and Shortcomings of Communication Audit Definitions and Process


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Chapter 2:  Criticism and Shortcomings of Communication Audit Definitions and Process

2.0  Opening Remarks

Chapter 2 exposes selected inconsistencies and shortcomings regarding organisational and cultural approaches to the communication audit as presented in Chapter 1. The points discussed in this chapter were selected based on the research literature as well as on the grounds of my own deliberations and professional experiences. The aim of Chapter 2 is to provide constructive criticism of approaches to the communication audit, to expand them from a linguistic perspective, and hence to suggest certain solutions so that research into the communication audit can become more efficient, bringing benefits to practitioners in the future. In other words, the discussion provided in this chapter aims to link theory and practice.

Nevertheless, right from the outset, I would like to draw attention to what Sincoff and Goyer stated in 1977, when they presented their own critique of the communication audit developed by ICA37 (see Section 1.3.2):

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