Edited By Małgorzata Fabiszak, Karolina Krawczak and Katarzyna Rokoszewska
Politicians-are-Animals Metaphor in Scenarios of Breeding and Hunting in Polish Political Discourse
This paper traces conceptual mappings between the source domain of ANIMALS and the target domain of POLITICS/POLITICIANS (as well as their entailments) as found in Polish public discourse in the period between 2010 and 2014. Such mappings tend to be readily exploited by politicians and the media due to their conspicuous axiological function (Krzeszowski 1990; 1997). Scenarios of chasing, hunting, shooting and natural selection present in current political discourse rely heavily on shared connotations (or worldviews, Bartmiński 1990; 2007, Tokarski 1998) with reference to specific animals, successfully implying criticism or abuse, and thus revealing the role of metaphor as a pragmatic category. This analysis applies selected constructs and tools of cognitive semantics (Lakoff & Johnson 1980; Langacker 1987; Lakoff 1987; Lakoff & Turner 1989) in identifying such metaphorical mappings with a view of language as a reflection of culture. It also touches upon the notion of intertextuality understood as conceptual blending (Fauconnier & Turner 1998, 2002; Van Heerden 2008).
“Polityka to świat darwinowski. Jedynym jej celem jest władza” (Politics is a Darwinian world. Its sole purpose is power) (Passent 2014)
1. Inspiration for THis Study
The vivid language of the media abounds in provocative remarks, catchy phrases, similes and allusions, engaging the public through a repertoire of conceptualizations which can be activated thanks to the widely shared encyclopaedic knowledge (Haiman 1980; Fillmore 1982; Langacker 1987). Even a cursory glance at the press headlines and a brief examination of readily cited...
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