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Beyond Words

Pictures, Parables, Paradoxes

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Edited By András Benedek and Kristóf Nyíri

Human thinking depends not only on words but also on visual imagery. Visual argumentation directly exploits the logic of the pictorial, while verbal arguments, too, draw on figurative language, and thus ultimately on images. In the centuries of handwritten documents and the printed book, our educational culture has been a predominantly verbal one. Today the challenge of the pictorial is explicit and conspicuous. In the digital world, we are experiencing an unprecedented wealth of images, animations and videos. But how should visual content be combined with traditional texts? This volume strives to present a broad humanities background showing how going beyond the word was always an issue in, and by now has become an inevitable challenge to, pedagogy and philosophy.
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Media Argumentation: A Novel Approach to Television Rhetoric and the Power of the News

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Eszter Deli

Media Argumentation:

A Novel Approach to Television Rhetoric

and the Power of the News

1.Introduction

The purpose of this paper is to present a new approach to the field of media argumentation and a powerful segment of it: the news. The main and conventional objectives of media argumentation are to persuade, to have an impact, to gain the goodwill of the audience – thus it characterizes many functions of communication itself. However, considering the above-mentioned mechanisms, this essay shall introduce a new focus to the field, by addressing it as the attribute of a social scene. As a relevant factor of this social scene, I also introduce the topic of news as argumentative units, since they keep convincing and influencing us. By the interpretation of these various systems of relations I endeavour to show how this new and systematic perception of media influence, informal logic, and the exploitation of persuasion theories, can be and should be applied in relation with some pertinent phenomena of contemporary society.

2.Media Argumentation as a Specifically Distinct Field

In our modern times rhetoric and argumentation seem to be outdated studies; however, agreeing with remarkable thinkers of the field – e. g. Roland Barthes or Thomas O. Sloane – I personally believe that these sciences have got their importance in every age and culture. The history of rhetoric has not always been easy. At first, rhetoric was based on the idea that wisdom...

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