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«Quo vadis, Kommunikation?» Kommunikation – Sprache – Medien / «Quo vadis, Communication?» Communication – Language – Media

Akten des 46. Linguistischen Kolloquiums in Sibiu 2011- Proceedings of the 46 th Linguistics Colloquium, Sibiu 2011

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Edited By Ioana-Narcisa Cretu

Quo vadis, Kommunikation? Kommunikation – Sprache – Medien ist der Tagungsband des 46. Linguistischen Kolloquiums an der Lucian-Blaga-Universität in Sibiu/Hermannstadt, Rumänien. Die Essays beleuchten die Rolle der Medien in der heutigen Kommunikation: sie sind zugleich Ausgangspunkt oder Anwendungsgebiet von Betrachtungen zu den traditionellen Kernbereichen der Linguistik oder zur Angewandten Linguistik. Der Band umfasst Beiträge in deutscher, englischer und französischer Sprache von 30 verschiedenen Universitäten aus 14 Ländern.
Quo vadis, Communication? Communication – Language – Media presents contributions of the 46th Linguistics Colloquium at the University of Sibiu, Romania. The essays offer a critical review of the influence of modern media on communication and how media have become the subject of research in different linguistic fields. The volume comprises papers in German, English and French from 30 different universities.
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Pragmatics and Gender-Related Metaphors Case Studies in an Online Corpus of Spoken Slovenian

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1    Introduction

In the spirit of our motto, one could ask Quo vadis metaphor? The question seems especially pertinent for the relation between metaphor and gender. The metaphor is a universal phenomenon that exists in all languages and cultures. It is important to point out that a metaphor is a very complex problem and it is related to many disciplines, such as anthropology, philosophy, politics, education, psychology, psychoanalysis, and last but not least literature, where it contributes to what Jakobson has designated as the poetic function. Many scholars have insisted that a metaphor requires a multidisciplinary approach, which seems very much to the point. In the present paper, we will investigate the metaphor only in the context of pragmatics. We shall start with a brief overview of theories of metaphor, and then we shall focus on its relation to gender. We will shortly present and analyze some cases of gender-related, gender-biased and gender-conditioned metaphors in an online database of spoken Slovenian. Case studies of this unconventional and original corpus will permit us to present some general conclusions regarding metaphor and gender in spoken language in Slovenia.

2    Thinking about metaphor

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