International Perspectives on Theories and Practices of Multimodal Analysis
Edited By Janina Wildfeuer
Spotlight on the Image: Adding the Missing Visual Piece to the Multimodal Puzzle
The visual basis of multimodality’s production, reception, and analytical processes is uncontested throughout the literature on the subject. Multimodal documents are designed, created, disseminated, perceived, and analysed with the unavoidable reliance on human vision and with the assumptions of varying degrees of pre-existing visual expertise to aid each of these processes. Most of the popular analytical approaches in the field, however, are quite far removed from the realms of visual communication and visual studies. This chapter’s goal is to bring the visual up front and centre in multimodal document analysis and map out the transdisciplinary synergies which can support visually based content analysis.
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