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Building Bridges for Multimodal Research

International Perspectives on Theories and Practices of Multimodal Analysis

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Edited By Janina Wildfeuer

While multimodality is one of the most influential semiotic theories for analysing media artefacts, the concepts of this theory are heterogeneous and widespread. The book takes the differences between approaches in Germany and those in international contexts as a starting point, offering new insights into the analysis of multimodal documents. It features contributions by researchers from more than 15 nations and various disciplines, including theoretical reflections on multimodality, thoughts about methodological, empirical, and experimental approaches as well as analyses of various multimodal artefacts.
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Contents

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Preface

I Theoretical Reflections on the Notion and Work of Multimodality

Janina Wildfeuer Bridging the Gap between Here and There: Combining Multimodal Analysis from International Perspectives

Diane Mavers Issues in Multimodality: Reflecting on Definitions, Transcription, and Analysis

Hartmut Stöckl From Text Linguistics to Multimodality: Mapping Concepts and Methods Across Domains

Alina Kwiatkowska Cognitively Oriented Semiotics as a Common Descriptive Framework for Pictorial and Verbal Representation

II Methods for Multimodality Research

Ognyan Seizov Spotlight on the Image: Adding the Missing Visual Piece to the Multimodal Puzzle

Sandra Handl Visual Rhetoric and Cognitive Semantics: The Relevance of Entrenched Conceptual Patterns for the Reconstruction of Visual and Multimodal Arguments

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