The Designer as an Instigator of Changes
Doom: Introduction by Formafantasma
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Introduction by Formafantasma
With industrialization hand-made production had to confront the capabilities of the machine: faster, cheaper and comparatively perfect. The machine in itself represents what humans will never be able to produce: not only a perfect original, but also its reproduction. Furthermore, with the Modern movement the technical capacity of mechanical reproduction became a tool for what was intended to be a democratic revolution. Modernism began with the urge to give new meaning to industrial products and it evolved into a social and cultural transformation and ended with the idea of “international style.” Geometric forms, typical elements of the international style, are symbols of the idealistic and universal pretension central to the movement. In this context, craft seemed to belong to the past: expensive, decorative and representative of a local culture. It is important to note that the aversion of the Modern movement to decoration has been misunderstood and perceived as a universal dictat. Instead, the rejection of decoration was based on the idea that machine made products needed their own approach and language. Inevitably new taste influenced craft that reacted in two different ways: imitating past or imitating industry and its style, removing as much as possible any trace of handcrafted work. Craft then survived the wave of the ‘new machines’ or cooperating with industry in the best of cases (in Italy there are several great examples of this phenomenon) or becoming tourist attractions. In earlier times, shops as...
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