Ewa Nowicka: Opportunities and Limitations of Intercultural Communication: Doing Social Anthropology in the Field
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Opportunities and Limitations of Intercultural Communication: Doing Social Anthropology in the Field
Anthropology and diversity of theoretical perspectives
The core interest of social anthropology during the last hundred and fifty years of its history has been the study of foreign cultures. At the same time, the discipline is searching for honest, effective and realistic solutions during the research process. Social Anthropology as a social science focuses on differences and cultural groups. Its scope of study is not biological varieties dividing people in categories and it is not interested in individuals’ behavior. The main subject of this discipline excludes emotions, human imagination and meanings. These are treated as symptoms and effects of a culture, a group, an epoch, or a society. As such, they are considered as the private domain, the individual property, with no chance to be transmitted to any other individual or a group of individuals. These “purely individual” phenomena are usually ignored as part of the cultural heritage.
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