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Virtual Communication

The Impact of the New Informational and Communicational Technologies in Contemporary Educational Space

Ileana Rotaru

This book presents an empirical approach to virtual communication. Based on the socio-cultural arguments of the postmodern paradigm, it demonstrates the necessity of analyzing the media pedagogy concept, both epistemologically and praxiologically. The concept of media competency is made operational by creating a system of communicational and informational competencies specific to the teaching personnel. To this end, the Mixed Standard Rating Scale is elaborated to rate and assess the media competencies of the secondary education teaching personnel. We have also proposed long life training programmes in the field of media pedagogy. These might be the answers identified against the challenges of virtuality as a mediatic and informational pressure.
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Chapter II: New Media

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The problem of virtual communication and of its impact on social life is highlighted by the context of the new media, of the interaction between these and society. The impact of the new information and communication technologies in the educational space cannot be discussed without an incursion into the specificity of the new media and without an analysis of their forms of manifestation. So much the more that this impact is necessary to be measured in the context of the theories of communication and of information society.

The analytical approach on the new media is due, on the one hand, to the necessity of defining their specificity, their features and the way of manifestation of virtuality, and, on the other, due to the impact that these have on knowledge in the context of the new postmodern society. Concurrently, knowledge is a transactional product, not only in the new economy, but also in the educational space, school, by excellence, is the knowledge producing entity, especially scientific knowledge. Consequently, the context of the analysis of the new media gains new features in their position of vectors of contemporary information society, of knowledge-bearing means.

Conceptually, “the new media refer to the result of the convergence between the traditional media system (television, radio, written press), telecommunications, digital technology and computer information systems” and they include: personal computers, teletext, video recording systems, videotext, cable TV, telecommunications satellites, tele- and video- conferences, vocal mail, facsimile machines, High Definition TV, mobile phones, interactive...

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