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Virtual Communication

The Impact of the New Informational and Communicational Technologies in Contemporary Educational Space

Ileana Rotaru

This book presents an empirical approach to virtual communication. Based on the socio-cultural arguments of the postmodern paradigm, it demonstrates the necessity of analyzing the media pedagogy concept, both epistemologically and praxiologically. The concept of media competency is made operational by creating a system of communicational and informational competencies specific to the teaching personnel. To this end, the Mixed Standard Rating Scale is elaborated to rate and assess the media competencies of the secondary education teaching personnel. We have also proposed long life training programmes in the field of media pedagogy. These might be the answers identified against the challenges of virtuality as a mediatic and informational pressure.
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Chapter IV: Developing and Assessing Media Competency


In the context of our contemporary society, we consider training and developing the educators’ media competences represents a necessity of the educational system. Moreover, acquiring and using them actively, efficiently within the instructional educational process, within non-formal education, may constitute a key indicator of the educators’ professional performance. In our opinion, training and exercising media competency represents the school’s valid answer in front of the new challenges of the new media and of the influences of the excessive media consumption on young people. School, a major importance factor of sociality is meant to take into account such aspects of social life, in view of achieving educational objectives and ideals.

Starting from these considerations, we focused on two aspects in this research:

– To elaborate a model of a scale rating the educators’ media competency;

– To systematize an operational model of media competency by pointing out composing elements, attached to this concept, such ass it results from the educators’ practical experience.

The originality of the approach applied resides in the fact that the process of evaluation by using the Mixed Standard Rating Scale (MSRS) will lead to an exhaustive analysis of the types of communicational intervention for the space of the “virtual class”, also for the space of the traditional class. Such an individualised diagnosis will constitute the foundation for training and refresher courses to follow in view of acquiring or improving professionally all through the instructional educational process. We consider that the use...

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