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Food and the Internet

Proceedings of the 20 th International Ethnological Food Research Conference, Department of Folklore and Ethnology, Institute of Ethnology and Cultural Anthropology, University of Łodź, Poland, 3–6 September 2014

Edited By Violetta Krawczyk-Wasilewska and Patricia Lysaght

Discourses about food, especially on social media, affect the dietary choices of many people on a daily basis all over the world. In recognition of this phenomenon, the selection of 25 ethnological essays in this volume explores the effects of the digital age on post-modern food culture. It examines the influence of the Internet as a provider of a seemingly limitless flow of information and discourse about food sources, production, distribution and consumption. It also analyses the attitudes towards food in the context of ecological, environmental, ethical, health, and everyday lifestyle issues – at local, regional and global levels.
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The Online Promotion of Irish Food as a Tourist Attraction: Déirdre D’Auria and Patricia Lysaght


Déirdre D’Auria and Patricia Lysaght

The Online Promotion of Irish Food as a Tourist Attraction


Irish food and indigenous Irish produce have a considerable international reputation. This is evident from the protected status afforded to certain Irish foods under European Union legislation, and especially from the demand that exists for Irish food products in many parts of the world. As the most important indigenous Irish industry, food and drink manufactured in Ireland serve not only to supply the major portion of the domestic grocery and food-services sector, but also to contribute significantly to Ireland’s export profile, as such products are now sold in about one hundred and twenty countries worldwide. Over eighty per cent of Ireland’s dairy and beef production, for example, is exported, and considerable quantities of Irish lamb and pork are also sold overseas.1 But the appeal of Irish food products, against a production background of a lush, green environment, is also used, among other attractions, to draw people to different parts of Ireland and, in this way, to contribute to another important Irish industry – tourism. Thus references to particular foods, eating establishments, and food-related activities in Ireland, now feature regularly on a variety of Internet websites designed to encourage people, at home and abroad, to visit different regions of the country. These food-oriented advertisements are addressed sometimes to travellers with a specific interest in food, but they are more often geared towards general tourists who are looking for suggestions...

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