Proceedings of the 20 th International Ethnological Food Research Conference, Department of Folklore and Ethnology, Institute of Ethnology and Cultural Anthropology, University of Łodź, Poland, 3–6 September 2014
Edited By Violetta Krawczyk-Wasilewska and Patricia Lysaght
Virtual Food Representations. An Analysis of “Local Food” Discourse in Quebec: Manon Boulianne and Claudia Laviolette
Manon Boulianne and Claudia Laviolette
Virtual Food Representations. An Analysis of “Local Food” Discourse in Quebec
Local food provisioning is a public issue in Quebec, for the State as well as for businesses, farmers and citizens. Self-provisioning through community gardening and, more recently, through other forms of urban agriculture, has become a social movement, and is gradually being institutionalised in municipal planning and in other public agencies. Direct food marketing strategies, such as farmers’ markets, had almost disappeared from Quebec’s “foodscape” between the end of World War II and the 1980s, but from the mid -1990s, they have increased steadily in number. Other types of direct food marketing – and thus, also, of local food provisioning modalities and practices – are growing in popularity. This is the case with community-supported agriculture (CSA), with U-pick (pick-your-own), farm and roadside stands or boutiques, and with the online orders and delivery services provided by individual farms. In addition, regional tourism agencies have been developing “gourmet” routes for tourists and residents of Quebec Province. In doing so, they promote agro-tourism as a way of getting to know, and appreciate, local or regional foods and foodways, as well as the farmers who produce fresh fruit and vegetables, and those firms which process them.
Large and small retail stores are also promoting “locally” produced or processed food. Some of these are totally dedicated to the marketing of local food in order to support small or organic producers. Other retail stores may, for...
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