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Food and the Internet

Proceedings of the 20 th International Ethnological Food Research Conference, Department of Folklore and Ethnology, Institute of Ethnology and Cultural Anthropology, University of Łodź, Poland, 3–6 September 2014

Edited By Violetta Krawczyk-Wasilewska and Patricia Lysaght

Discourses about food, especially on social media, affect the dietary choices of many people on a daily basis all over the world. In recognition of this phenomenon, the selection of 25 ethnological essays in this volume explores the effects of the digital age on post-modern food culture. It examines the influence of the Internet as a provider of a seemingly limitless flow of information and discourse about food sources, production, distribution and consumption. It also analyses the attitudes towards food in the context of ecological, environmental, ethical, health, and everyday lifestyle issues – at local, regional and global levels.
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When Men go to the Kitchen: Food and Gender in Brazilian Websites: Rogéria Campos de Almeida Dutra

Extract

Rogéria Campos de Almeida Dutra

When Men go to the Kitchen: Food and Gender in Brazilian Websites

Introduction

Eating habits are experienced in their traditional forms through the invisible dynamics of everyday life which include, inter alia, gestures, rites and codes inherited from family and local tradition. However, the modernisation of society through industrialisation and increasing urbanisation, which intensifies people flows and information exchange, favours the adoption of varied feeding habits, which can be more freely established and moulded along a personal trajectory.

The dialogue between these dimensions – traditional cultural patterns and personal choices – gives rise to singular food combinations, through a constant negotiation of reality that occurs in the context of complex industrial societies, which not only aggregates heterogeneous groups but also produces them. While some members of this sector of society prioritise links with the broader tradition in order to maintain their inherited habits, others, with a higher predisposition towards innovation and the expansion of the gustatory universe, use dietary practices as an alternative route to individualisation. It is worth remembering, however, that social reality is a dynamic and also often a contradictory process, with no clear divisions between “traditional and modern” forms to be seen, as there is no automatic association between certain values and certain social groups. In short, no specific food pattern exists in a cultural vacuum, since any such configuration is subject to a constant exertion of influence stemming either from the media or from...

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