Proceedings of the 20 th International Ethnological Food Research Conference, Department of Folklore and Ethnology, Institute of Ethnology and Cultural Anthropology, University of Łodź, Poland, 3–6 September 2014
Edited By Violetta Krawczyk-Wasilewska and Patricia Lysaght
Food – Blogging – Identity: Free Expression or Lifetime Project?: Klaudyna Hebda
Food – Blogging – Identity: Free Expression or Lifetime Project?
Blogging about Food – Does Only Food Matter?
Food blogging is one of the first things which come to mind when thinking about food and the Internet. Food bloggers not only share recipes, they can also inspire fashions, create devoted communities, and become celebrities. The question is – is food blogging only about tried and trusted recipes from grandma’s notebook, or is it also about mouth-watering food porn photography,1 about a cherished hobby and a passion for cooking, about discovering new tastes, creating (or following) cooking trends, and about being a part of a foodies community? As I am also a food blogger I often feel that there is much more than just the recipes themselves involved, and, as a researcher, I have found a gap in the descriptions of blogging phenomena. For this reason I have decided to conduct text analysis of specific Polish food blogs in order to show the motivations, lifestyle nuances, and personal narrations hidden behind stories, recipes and pictures. It is almost impossible to distinguish between two activities of food bloggers – cooking and publishing posts on the Internet. Thus, in this paper, both actions will be discussed. I argue that food blogging goes far beyond cooking and writing about food as it can be much more than a hobby or about creating a community with aesthetics and dreams (Bauman 2008, p. 89). It can also be a powerful tool for...
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