Die Sprache und ihre Wissenschaft zwischen Tradition und Innovation / Language and its Study between Tradition and Innovation
Akten des 45. Linguistischen Kolloquiums in Veszprém 2010- Proceedings of the 45 th Linguistics Colloquium, Veszprém 2010
Edited By József Tóth
This volume presents 34 papers delivered at the 45th Linguistics Colloquium in Veszprém (Hungary) from 16th to 18th September, 2010. The authors deal with older and newer fields of work in linguistics as well as their innovative results. The international composition of the participants and the various methodological positions and aspects of the academic activities in linguistics offer the possibility of a broad field of research. Apart from Applied Linguistics, Intercultural Linguistics, Pragmatics, Lexicology, Semantics, Contact Linguistics and Grammaticography, the book also presents Foreign Language Didactics. Moreover, the book suggests topics for future research.
Zoltán Kövecses: Metaphor, discourse, context. A cognitive linguistic perspective
Metaphor, discourse, context. A cognitive linguistic perspective
In the paper I examine five types of context that contribute to the selection of both novel and conventional metaphors. These include (1) the immediate linguistic context itself, (2) what we know about the major entities participating in the discourse, (3) the physical setting, (4) the social setting, and (5) the immediate cultural context. The effect of such contexts on metaphor use has not been systematically investigated so far, though they seem to form a large part of our metaphorical creativity.
One of the criticisms of conceptual metaphor theory (CMT) is that it conceives of metaphors as highly conventional static conceptual structures (the correspondences, or mappings, between a source and a target domain). It would follow from this that such conceptual structures manifest themselves in the form of highly conventional metaphorical linguistic expressions (like the metaphorical meanings in a dictionary) based on such mappings. If correct, this view does not easily lend itself to an account of metaphorical creativity. Clearly, we often come across novel metaphorical expressions in real discourse. Therefore it seems necessary to examine the interrelations among metaphor, discourse, and metaphorical creativity. I will propose (1) that metaphorical creativity in discourse can involve several distinct cases and (2) that conceptualizers rely on a number of contextual factors when they use novel metaphors in discourse.
Metaphorical creativity in discourse
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