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Commercial Integration between the European Union and Mexico

Multidisciplinary Studies

Edited By Gerhard Niedrist

The economic integration between the European Union and Mexico is of strategic significance to both parts. The EU is Mexico’s second most important trading partner and an integral piece in the diversification of its economic dependence from the United States. Besides, as Mexico is part of the North American Free Trade Agreement NAFTA and due to its geographical proximity to the United States, it has become of major geopolitical interest to the European Union. This multidisciplinary book analyzes the integration between Mexico and the European Union by economic, legal, and business management aspects, trying to contribute to a profound understanding of their relations.
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Mexican Firms’ Entry Strategies to the European Union Market

← 94 | 95 → Mexican Firms’ Entry Strategies to the European Union Market


Laura Zapata Cantú, Mariela Quiroga† & Ana Luisa Cabrera‡

As noted by Bauman (2006), globalization has created a new way of perceiving the world in order to live in it. During the eighties, the term “global” meant a new way to compete, “compete aggressively” in the words of Prahalad (1998). Since then and until today, “global” means to compete aggressively for a market share of nearly 8,000 million people in the world.

Moreover, globalization has shown asymmetric economic growth, mainly due to multinational companies whose headquarters are in Western countries. This trend began to change in the nineties with the emergence of multinationals, mainly from Asian countries and particularly from India.

Given this irreversible fact, most countries of the world participate in treaties or trade agreements that facilitate the export and import of goods and services. Thus, this chapter presents an exploration of how several Mexican companies have entered the European market, with some having the auspices of the Free Trade Agreement (FTA) between the European Union and Mexico. While other companies started trading with the European Union long before the creation of the FTA.

Mexico is one of the two largest economies in Latin America, with a population of over 110 million and a per capita income of almost US $10,000. Mexico has been a member of the North American Free Trade Agreement (NAFTA) since 1994 and has concluded a set of free trade agreements (FTA) with its major...

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