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New Insights into Slavic Linguistics

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Edited By Jacek Witkos and Sylwester Jaworski

This volume presents a number of contributions to the 2013 Annual Meeting of the Slavic Linguistics Society held in Szczecin, Poland, October 26–28. The largest number of articles address issues related to the (morpho)syntactic level of language structure, and several papers describe results of recent research into different aspects of Slavic linguistics as well. The current volume proves conclusively that Slavic linguists make a remarkable contribution to the development of various theoretical frameworks by analysing linguistic evidence from richly inflected languages, which allows them to test and modify contemporary theories and approaches based on other types of data.
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Nationality in Polish and Russian Advertising Slogans

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. Also, the present author makes an attempt to determine to what extent nationality is becoming a component of the persuasive strategy in the advertisement. The 1996 edition of the Dictionary of the Polish Language defines nationality as “declared affinity to a nation” of the sender or the receiver (p. 486). In the case of advertising, the nationality of the sender or the recipient is often related to a country, a place where a product is manufactured or where it is to be sold. In such a situation, we can also speak about the nationality of a product, understanding it as a connection between the product and a certain country.

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