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Fashionable Queens

Body – Power – Gender

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Edited By Eva Flicker and Monika Seidl

The essays collected in this book provide profound insights into the wide-ranging topic of the fashionable queen: the manifold implications and effects that the combination of body, power and gender can have are examined by using different approaches and a variety of theoretical frameworks. By addressing queenly appearances in the past and the present, in politics and the media, in royalty and the middle-classes, in the arts and in popular culture, this book offers a new way of thinking of publically significant women, who exert, and at the same time subvert, their power through their attires and thereby negotiate notions of gender, class, power and media representation.
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Introduction: Monika Seidl, Eva Flicker, Nina Formanek and Eva Schörgenhuber

Fashion

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Introduction

Monika Seidl, Eva Flicker, Nina Formanek and Eva Schörgenhuber

In April 2013 the Netherlands welcomed a new King, and his wife Maxima was elevated to the status of a Queen; a month later she adorned the title page of Vogue Netherlands, a national version of the globally distributed magazine synonymous with the latest trends in fashion. The caption of this special edition read Maxima. The Birth of a Queen and the black and white photograph showed a bright-eyed smiling Maxima looking slightly off-frame against a white background, wearing a white, sequined low-cut evening gown. The new queen was not posing but was depicted in full motion energetically mounting invisible stairs. Her head was positioned in the middle of the capitals VOGUE, taking the place of the letter G. The picture was taken when she stepped out at an earlier engagement (Adams) and was photo-shopped for the occasion. Royalty was signalled via a sparkling tiara that held back Maxima’s hair. Implicating that the queenly body can be a fashionable one and vice versa is underlined by featuring royal women in fashion magazines. Queens and covers of fashion magazines are, however, not necessarily synonymous, although attractive young aristocrats, like Charlotte Casiraghi of Monaco embellish the occasional cover

Female beauties associated with fictional queenliness fare much better. In 2009, Vogue Australia celebrated its 50th anniversary with a special edition. The four different covers that were and distributed throughout Down Under showed sketches of the same...

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