Cultural, Linguistic and Literary Approaches to Narratives of Femininity
Edited By Tiina Mäntymäki, Marinella Rodi-Risberg and Anna Foka
The Absent Female Rotarian in Finland: A Critical Discourse Analysis of Rotary Norden
← 152 | 153 → Maj-Britt Höglund
This study investigates how women members are discursively constructed in written texts and images in the magazine Rotary Norden, published in four Nordic languages, from the assumption that on the club level, membership is still a brotherhood: members are ‘Rotary brothers’. The study is set within Critical Discourse Analysis (CDA), and the method is multimodal repertoire analysis. The findings indicate that, in the magazine, women members are treated in terms of exclusion or absence.
When registering for a Rotary District Conference in the spring of 2013, I found that the form offered only two options for membership: Rotarian and ‘companion’. The underlying assumption appeared to be that the Rotarian, by default, is a man. So, registering as a Rotarian, how should I register my husband, also a Rotarian? Neither of us is a ‘companion’. Thus some of my personal experiences can be used to exemplify the current situation within the Rotary movement. Twelve years ago I walked into the Jacques Cartier Rotary Club of Saint-Malô, Brittany, France, in the middle of their debate regarding women members. The atmosphere of the meeting was positive, and the club website today features women members. At about the same time, my husband and I visited the all-male Rotary Club of Bolzano/Bozen in northern Italy. My husband was hailed as a Rotarian, but the club members found it problematic to relate to me. I did not exist as a Rotarian. Finally, there seemed...
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