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Introduction to Interpretive Videoanalysis of Social Situations

Hubert Knoblauch, René Tuma and Bernt Schnettler

This book provides an overview of the current state of video analysis, including the most recent developments in this rapidly growing field. It covers various methodological approaches. The authors address practical and technical questions and potential problems arising during the research process. The book also offers a perspective on the theoretical embedding of videography in the interpretive approaches to social research. It comes equipped with detailed, user-friendly aids, including suggestions for further reading, technical pointers, and case studies. The book will be particularly useful for social researchers interested in the collection and analysis of video data on natural interactions and in sociological ethnography.
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4 Overview of Methodological Approaches and Fields of Video Analysis


4Overview of Methodological Approaches and Fields of Video Analysis

In this chapter, a survey of diverse methods of video analysis currently in use is provided. Their specific methodological characteristics are discussed, as well as their suitability for the analysis of various data types. This presentation supplies the background for an outline of the methodological principles of video analysis, which we will continue in the following chapters.

The analysis of video data depends both on their origin and on the goal of the study in question. Because video data originate in fields of different kinds, varying methods of analysis have evolved. In addition, the key questions and methodological perspectives peculiar to each contribute to a growing multiplicity of ways of dealing with video data. One can readily understand that for the analysis of the material, it makes a great difference which data type one is working with, and toward what goal. Similarly, it is not surprising that well-rehearsed methodological traditions from interpretive work with other data types are reflected in the style of the video analysis as well.

In the following chapters, we will take a detailed look at the methods of videography and of video interaction analysis. In this connection, video interaction analysis is a technique for the analysis of interaction that is depicted in video data. Videography, on the other hand, refers to the more comprehensive research process that includes the capturing of data in the situation of action (and thus includes ethnography...

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