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Introduction to Interpretive Videoanalysis of Social Situations

Hubert Knoblauch, René Tuma and Bernt Schnettler

This book provides an overview of the current state of video analysis, including the most recent developments in this rapidly growing field. It covers various methodological approaches. The authors address practical and technical questions and potential problems arising during the research process. The book also offers a perspective on the theoretical embedding of videography in the interpretive approaches to social research. It comes equipped with detailed, user-friendly aids, including suggestions for further reading, technical pointers, and case studies. The book will be particularly useful for social researchers interested in the collection and analysis of video data on natural interactions and in sociological ethnography.
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6 Video Interaction Analysis

Typical Understanding of the Data


6Video Interaction Analysis

In this chapter, we use theoretical derivations and an example to explain and demonstrate the detailed analysis of video data. Concepts, such as sequentiality, that are central to the methodology are presented in detail, and their application is illustrated by use of examples. At the same time, we highlight the special significance of data sessions and also shed light on the role of transcriptions in analytical work based on video material.

In the previous section of this book, we dealt with the way videography as a means of data acquisition is imbedded in the process of “focused ethnography.” As emphasized previously in the Introduction and illustrated in Figure 8, data generation and data analysis are not phases of the research process that take place at separate times and then are dutifully handled in succession. Rather, they intertwine in an iterative manner: fieldwork and data sessions alternate with one another, and that makes it possible to discover things in the material. On this basis, additional data are collected, a growing corpus is gradually built up, and the focus of study is slowly narrowed down.

Because analysis of the data should begin as early as possible in the course of the study, we will now turn our attention to the evaluation of the video data. How is this analysis conducted? Exactly how do we proceed? What action steps do we perform as researchers when we examine video data? Precise, detailed analysis of sequentiality...

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