Introduction to Interpretive Videoanalysis of Social Situations
6 Video Interaction Analysis
Typical Understanding of the Data
6Video Interaction Analysis
In this chapter, we use theoretical derivations and an example to explain and demonstrate the detailed analysis of video data. Concepts, such as sequentiality, that are central to the methodology are presented in detail, and their application is illustrated by use of examples. At the same time, we highlight the special significance of data sessions and also shed light on the role of transcriptions in analytical work based on video material.
In the previous section of this book, we dealt with the way videography as a means of data acquisition is imbedded in the process of “focused ethnography.” As emphasized previously in the Introduction and illustrated in Figure 8, data generation and data analysis are not phases of the research process that take place at separate times and then are dutifully handled in succession. Rather, they intertwine in an iterative manner: fieldwork and data sessions alternate with one another, and that makes it possible to discover things in the material. On this basis, additional data are collected, a growing corpus is gradually built up, and the focus of study is slowly narrowed down.
Because analysis of the data should begin as early as possible in the course of the study, we will now turn our attention to the evaluation of the video data. How is this analysis conducted? Exactly how do we proceed? What action steps do we perform as researchers when we examine video data? Precise, detailed analysis of sequentiality...
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